When It’s My Own Book
When you’re marketing and selling your own book just about everything changes. And not always for the better. I’ve authored several books prior to Getting to Know Jesus and each has been unique in both its content as well as the journey from concept to bookshelf. And here is what I have experienced thus far with Getting to Know Jesus:
First, it took a full year to write the book. Second, it took three months to have the manuscript properly edited by a good and engaged editor. Third, a great deal of thought and effort went into creating an attractive package. Fourth, I hired a strong marketing team eight months before pub date. And fifth, I had no illusions that the world would beat a pathway to every bookstore to get a copy of my book. In fact, I thought that it would take about a year to lay a foundation that would begin to support my own credibility as an author.
Right now, we are about half way there, but even if sales are not that great, I know that the more I network with radio and TV appearances, the more I speak to audiences and the more word of mouth begins to build, the more I will live up to my own expectations for the book and for myself.